How does embedding work day-to-day?

I'm in your Slack, have access to your systems, and work on projects as part of your team. Async-first communication, regular check-ins, meetings only when needed. You treat me like part of the team.

What's the time commitment on our end?

Minimal. Weekly sync to align on priorities (30 min), occasional questions when I need decisions or access, and review of work as I deliver. That's it. I'm here to reduce your workload, not add to it.

Can we scale up or down?

Yes. We typically start at one level and adjust after the first month based on workload and priorities. Need more capacity? We scale up. Things slow down? We scale down.

How is this different from hiring?

You get senior-level expertise immediately without recruitment, onboarding, or management overhead. I bring my own tools, systems, and knowledge. And if it's not working, we part ways with 30 days notice. No HR headaches.

Embedded Marketer

Ongoing capacity. In-person, async

Embed with your team for continuous problem-solving. Think of me as technical capacity your marketing team can tap whenever they're stuck. Async communication, meetings only when needed. Minimum 3 months.

What is it?

I embed with your team as ongoing technical capacity. Not a consultant who advises and disappears. I’m in your Slack, in your systems, solving problems and building things. You get strategic thinking and hands-on execution in one package.

What problems does this solve?

Marketing team is skilled but lacks technical implementation capacity
Systems are a mess and need continuous attention
Dev team is too busy for marketing tech requests
You need someone who can both strategize and execute
Hiring full-time is too risky or too slow

Before embedding, many clients start with a Performance Marketing Audit to diagnose what needs fixing, then use embedded capacity to execute the plan systematically.

When is this a good fit?

You’re scaling fast and systems can’t keep up
You need technical marketing capacity but not full-time headcount
Your CMO or marketing leader needs hands-on support
You’re at an inflection point: new funding, market expansion, system changes
You have ongoing technical work but not 40 hours per week worth

Not ready to commit yet? Test working together with hourly sessions first. For defined one-time projects, explore Fixed Project engagements. Considering hiring instead? Recruitment Support helps you find the right person.

What I work on when embedded

System Implementation & Maintenance

Building and maintaining your marketing infrastructure. HubSpot configuration, automation workflows, integration builds, data cleanup, dashboard creation.

Technical Problem Solving

Unblocking your team when they hit technical walls. API questions, integration debugging, workflow troubleshooting, “is this possible?” validation.

Project Execution

Owning specific initiatives from planning to delivery. Campaign infrastructure, migration projects, tool implementations, custom builds.

Knowledge Transfer

Training your team so they can maintain what we build. Documentation, process creation, best practices, upskilling on technical topics.

Real examples from past engagements

Example 1: SaaS Company Scaling Marketing Operations

Context: Series A SaaS company growing from 5 to 20 people. Marketing team couldn’t keep up with demand for campaigns and reporting.

What I did (embedded 2 days/week for 6 months):

Rebuilt HubSpot from scratch with proper architecture
Automated lead scoring and routing workflows
Built custom reporting dashboard pulling from multiple sources
Trained the team on best practices as we went

Result: Marketing team went from reactive (firefighting broken stuff) to proactive (shipping new campaigns). Lead response time dropped from 24 hours to under 2 hours.

Example 2: Agency Needing Technical Capacity

Context: Growth marketing agency needed technical capacity for client work but couldn’t justify full-time hire.

What I did (embedded 3 days/week for 9 months):

Built custom tracking and attribution for enterprise clients
Created reusable automation templates for the agency
Handled complex integration projects
Mentored junior team members on technical skills

Result: Agency could take on technical projects they’d previously had to turn down. Revenue from technical services increased 3x.

How it works

1. Discovery Call

We talk about your needs, current setup, and where you’re heading. I’ll ask a lot of questions to understand if I’m the right fit.

2. Trial Month

We start with a one-month trial at reduced commitment. This lets us test the fit without long-term commitment.

3. Onboarding

I get access to your systems, join your communication channels, and learn your setup. This takes 1-2 weeks.

4. Ongoing Work

We establish a regular cadence: weekly syncs, project work, async communication. I work on priorities, you get regular updates.

5. Quarterly Reviews

Every quarter, we review what’s working and adjust. Scale up, scale down, shift focus, or part ways if it’s not working.

What you can expect

Async-first - I work in your timezone and communicate in Slack/email. Meetings only when needed.

Senior-level work - You get 10+ years of experience, not someone learning on the job.

Proactive - I’ll spot problems and suggest solutions before you ask.

Knowledge transfer - Your team learns as we work together. No black box.

Flexible - We adjust scope and commitment as your needs change.

3-month minimum - Real systems work takes time. Most clients stay 6-12 months.